Builds, not buzzwords

Real problems.
Real builds.
Real results.

Three live builds across three completely different industries. Each one is a working demo you can click into and try yourself.

Shipped

What we've shipped

Every build below is live — click in and try it yourself.

Sports club

Grassroots football club

Social growth + subs automation for a Sunday league club

The club had presence on four platforms but no plan — inconsistent posting, identical content everywhere, and a treasurer manually chasing subs every week.

  • Platform-specific content calendar built around the fixture list — Reels for Instagram, behind-the-scenes for TikTok, results graphics for Facebook
  • Google Apps Script that reads the player roster straight from Sheets and emails personalised subs reminders every Monday — zero ongoing admin
  • One-tap WhatsApp chasing, with a path to fully automated reminders via the Meta Business API

Two tools delivered and live within a week. Setup: under an hour.

See it live →
Gamification

The Apex Stakes

A horse-racing leaderboard that makes performance fun to check

Leaderboards are forgettable. So instead of a table of names and numbers, every person on the team is a jockey racing down the track — overtaking, clearing hurdles, and surging for the line as their numbers move.

  • Animated race track with live horse positions, hurdle checkpoints, and a finish line for whoever's leading
  • Full field view ranking everyone by performance, updating as the race plays out
  • Built as a reusable platform — the same race mechanic can be re-skinned for any team or challenge

Turns a spreadsheet of stats into something people actually want to check.

See it live →
Booking system

Nail studio booking

Self-service booking with built-in no-show protection

Bookings were coming in over Instagram DMs and texts — easy to lose track of, and easy for clients to ghost without a deposit on the line.

  • Self-service booking page with service-specific durations — a 45-minute gel fill doesn't block out the same slot as a 2-hour full set
  • Deposit collection built into the booking flow to cut no-shows, with automatic reminders before each appointment
  • Every booking syncs straight to the calendar in real time

No more DM admin. The calendar fills itself.

See it live →
Your turn

What problem are you sitting on?

These three builds all started the same way — a conversation where someone described the thing that was eating their time. A spreadsheet they updated manually every week. A DM inbox they dreaded opening. A leaderboard nobody looked at.

The specifics change every time. The underlying pattern — repetitive work, inconsistent processes, tools that don't talk to each other — stays surprisingly similar. If something's costing you hours, it's probably worth a 30-minute chat to find out whether AI can take it off your plate.

Want a build like this for your business?

Book a free 30-minute audit. I'll tell you honestly what's possible and what it would cost.

Book a free audit